Alternative Press

Ah yes, Alternative Press (AP)....how spastic you are? AP magazine is defiantly catering to a middle/high school music audience who loves rock music. First off, their flag is a big stretched out AP with the words alternative press below it which is not terribly noticeable even though it is the same color. The flag tends to work because there is always so many words on the front page (usually at the top and bottom to tease bands). Personally it is kind of big and stretched for my taste but it is simple. The color is always a bright, obnoxious, neon blue, pink, red or yellow. This works because the audience needs something to get their attention but because the letters are so thick it can be overwhelming. Each of their standard sections has the same headline but the individual headlines for each story are usually yellow and have a thick, boxy and san-serif font. This gives the magazine a tougher feel that matches the flag. Teenagers, especially who read AP, tend to have short attention spans so the bright colors and bold headlines stand out to them.